Monday, September 23, 2024
Business
Peloton Revamps Marketing Approach
Peloton is shifting its marketing strategy to emphasize its range of fitness services beyond just bikes, targeting new consumer groups like millennial men, while reducing promotions and focusing on U.S. markets to boost sales and brand relevance.
Wednesday, September 25, 2024
Economy
AI Demand Spurs Big Tech Scramble For Clean Energy
As AI data centers drive massive energy consumption, tech giants like Google and Microsoft are seeking new clean energy sources, including geothermal and nuclear power, to mitigate soaring emissions and meet their sustainability goals.
Wednesday, September 25, 2024
AI
Puma Turns to AI to Improve Its Brand
Puma is leveraging generative AI through its partnership with Google Cloud to personalize online shopping experiences, aiming to enhance customer engagement and brand positioning in competitive markets like the U.S. and China.