Youube on a mobile device. PHOTO: UNSPLASH
From TV to YouTube, the Oscars’ global shift reveals how entertainment, access and platforms are reshaping cultural institutions.
Updated
December 19, 2025 9:02 PM
Youube on a mobile device. PHOTO: UNSPLASH
The Oscars are moving to YouTube. Beginning in 2029, the Academy of Motion Picture Arts and Sciences has signed a multi-year agreement that makes YouTube the exclusive global home of the Oscars through 2033. From the ceremony itself to red carpet coverage, behind-the-scenes access and the Governors Ball, the entire experience will live on a platform most people already open every day.
On the surface, it looks like a distribution shift. In reality, it signals a broader strategic reset. For decades, television delivered scale for cultural institutions. Today, reach and discovery live on platforms, not channels. By choosing YouTube, the Academy is quietly acknowledging that cultural relevance today is built where audiences already are. In that context, YouTube is no longer just a place to watch clips but an emerging piece of cultural infrastructure.
What also stands out is how the Oscars are being reframed. This partnership is not limited to one night a year. Alongside the ceremony, YouTube will host year-round Academy programming through the Oscars YouTube channel. That includes nominations announcements, the Governors Awards, the Student Academy Awards, the Scientific and Technical Awards, filmmaker interviews, podcasts and education programs. Instead of a single broadcast moment, the Oscars are turning into an always-on ecosystem.
Accessibility is another central pillar of the deal. The Oscars will be free to watch globally, supported by closed captioning and audio tracks in multiple languages. This is less about nice-to-have features and more about staying relevant in a global, digital-first world. Younger audiences and viewers outside traditional Western markets expect access by default. The Academy is clearly building with that expectation in mind.
There is also a deeper exchange happening between heritage and technology. YouTube gains cultural weight by hosting one of the world’s most established creative institutions. The Academy, in turn, gains technological legitimacy and a clearer path into the future.
That balance extends to how the transition is being handled. The Academy’s domestic broadcast partnership with Disney ABC will continue through the 100th Oscars in 2028 and the international arrangement with Disney’s Buena Vista International remains in place until then. This is not an abrupt break from legacy media but a carefully phased shift. Change is being managed without burning bridges.
“We are thrilled to enter into a multifaceted global partnership with YouTube to be the future home of the Oscars and our year-round Academy programming,” said Academy CEO Bill Kramer and Academy President Lynette Howell Taylor. “The Academy is an international organization and this partnership will allow us to expand access to the work of the Academy to the largest worldwide audience possible — which will be beneficial for our Academy members and the film community. This collaboration will leverage YouTube’s vast reach and infuse the Oscars and other Academy programming with innovative opportunities for engagement while honoring our legacy. We will be able to celebrate cinema, inspire new generations of filmmakers and provide access to our film history on an unprecedented global scale.”
From YouTube’s side, the partnership places the platform firmly in the center of global cultural moments. “The Oscars are one of our essential cultural institutions, honoring excellence in storytelling and artistry,” said Neal Mohan, CEO, YouTube. “Partnering with the Academy to bring this celebration of art and entertainment to viewers all over the world will inspire a new generation of creativity and film lovers while staying true to the Oscars’ storied legacy.”
Google Arts & Culture extends the partnership beyond the ceremony. Select Academy Museum exhibitions and materials from the Academy’s 52-million-item collection will be made digitally accessible worldwide, bringing film history and education onto the same platform.
Taken together, the deal is less about where the Oscars will stream and more about how cultural institutions are adapting to the changing landscape. The Academy is positioning itself to be present year-round, globally accessible and aligned with the platforms that shape everyday viewing.
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When farm challenges grow, smart tools need to grow with them.
Updated
November 27, 2025 3:26 PM
A drone spraying water over an agricultural field. PHOTO: FREEPIK
Farms today are under pressure. Fields are getting bigger, workers are harder to find and many jobs still rely on long hours of manual labor. XAG’s new P150 Max agricultural drone is designed for exactly this reality. Instead of replacing farmers, it takes over the heavy, repetitive fieldwork that slows them down, making farm operations more efficient and more precise.
The P150 Max is built around one simple idea: a single machine that can handle multiple farming tasks. Most farm drones focus only on spraying or mapping, but this one is fully modular. With a quick switch of attachments, it can spray crops, spread seeds or fertilizer, map fields or transport supplies. This flexibility helps farmers keep up with changing tasks throughout the day without needing different machines, improving both productivity and cost-efficiency.
A key challenge in agriculture is that fields are rarely smooth or predictable. Tractors can get stuck, smaller drones can’t carry much and some areas—like orchards or hilly plots—are simply hard to reach. The P150 Max fills that gap with an 80-kilogram payload and fast flight speed, letting it cover more ground per trip. Fewer takeoffs mean less downtime and more work completed before weather or daylight cuts operations short.
When it’s time to spray, the drone uses a smart spraying system that allows farmers to adjust droplet size based on the crop’s needs. This matters because precise spraying reduces waste and improves targeting. With an output of up to 46 liters per minute, the drone can serve both large open fields and dense orchards where consistent coverage is traditionally difficult.
The spreading system applies the same logic. Instead of dropping seeds or fertilizer unevenly, the vertical mechanism spreads material smoothly and resists wind drift. This ensures uniform application across irregular or hard-to-reach land—an ongoing challenge for modern farms aiming for higher yield and better resource use.
Another everyday issue for farmers is understanding and surveying the land before working on it. The P150 Max helps here with a built-in mapping tool that covers up to 20 hectares per flight and instantly converts the images into detailed maps. With AI detecting obstacles like trees or irrigation lines, the drone can plan safe and efficient autonomous routes, reducing manual planning time.
Beyond spraying and spreading, the drone can transport tools, produce and farm supplies using a sling attachment. This is particularly helpful after heavy rain, when vehicles cannot easily move across muddy or flooded fields.
Under all these functions is XAG’s upgraded flight control system, which provides centimeter-level accuracy even when network signals are weak. Integrated sensors—including 4D radar and a wide-angle camera—help the drone recognize hazards such as poles and wires. Farmers can manage all operations through the XAG One app or a handheld controller, both of which automatically generate the best route based on field shape and terrain.
Since long field days require long operating hours, the fast-charging battery system can recharge in about seven minutes using a dedicated kit. This supports continuous drone use throughout the day with minimal interruptions.
After years of testing, the XAG P150 Max is essentially an effort to make practical, scalable farm automation more accessible. By combining spraying, spreading, mapping and transport into one heavy-duty platform, it offers a way to ease labor shortages while keeping operations efficient and sustainable. Instead of focusing on one task, the drone aims to take over the time-consuming physical work so farmers can focus on decisions, planning and crop management.