Closeup of the Ray-Ban logo and the built-in ultra-wide 12 MP camera on a pair of new Ray-Ban Meta Wayfarer smart glasses. PHOTO: ADOBE STOCK
At under US$1,000, Hypernova isn’t just eyewear—it’s Meta’s push to make AR feel ordinary.
Updated
September 16, 2025 7:15 PM
Closeup of the Ray-Ban logo and the built-in ultra-wide 12 MP camera on a pair of new Ray-Ban Meta Wayfarer smart glasses. PHOTO: ADOBE STOCK
Meta is preparing to launch its next big wearable: the Hypernova smart glasses. Unlike earlier experiments like the Ray-Ban Stories, these new glasses promise more advanced features at a price point under US$1,000. With a launch set for September 17 at Meta’s annual Connect conference, the Hypernova is already drawing attention for blending design, technology and accessibility.
In this article, let’s take a closer look at Hypernova’s design, features, pricing and the challenges Meta faces as it tries to bring smart glasses into everyday life.
Meta’s earlier Ray-Ban glasses offered cameras and audio but no display. Hypernova changes that: The glasses will ship with a built-in micro-display, giving wearers quick access to maps, messages, notifications and even Meta’s AI assistant. It’s a step toward everyday AR that feels useful and natural, not experimental.
Perhaps most importantly, the price makes them attainable. While early estimates placed the cost above US$1,000, Meta has committed to a launch price of around US$800. That’s still premium, but it moves AR smart glasses into reach for more consumers.
Hypernova weighs about 70 grams, roughly 20 grams heavier than the Ray-Ban Meta models. The added weight likely comes from added components like the new display and extra sensors.
To keep the glasses stylish, Meta continues its partnership with EssilorLuxottica, the company behind Ray-Ban and Prada eyewear. Thicker frames—especially Prada’s designs—help hide the hardware like chips, microphones and batteries without making the glasses look oversized.
The glasses stick close to the classic Ray-Ban silhouette but feature slightly bulkier arms. On the left side, a touch-sensitive bar lets users control functions with taps and swipes. For example, a two-finger tap can trigger a photo or start video recording.
Hypernova introduces something the earlier Ray-Ban glasses never had: a display built right into the lens. In the bottom-right corner of the right lens, a small micro-screen uses waveguide optics to project a digital overlay with about a 20° field of view. This means you can glance at turn-by-turn directions, check a notification or quickly consult Meta’s AI assistant without pulling out your phone. It’s discreet, practical and a major step up from the older models, which were limited to capturing photos and videos, handling calls and playing music via speakers.
Alongside the glasses comes the Ceres wristband, a companion device powered by electromyography (EMG). The band picks up the tiny electrical signals in your wrist and fingers, translating them into commands. A pinch might let you select something, a wrist flick could scroll a page, and a swipe could move between screens. The idea is to avoid clunky buttons or having to talk to your glasses in public. Meta has also been experimenting with handwriting recognition through the band, though it’s not clear if that feature will be ready in time for launch.
Meta doesn’t just want Hypernova to be useful—it wants it to be fun. Code found in leaked firmware revealed a small game called Hypertrail. It looks to borrow ideas from the 1981 arcade shooter Galaga, letting wearers play a simple, retro-inspired game right through their glasses. It’s not the main attraction, but it shows Meta is trying to make Hypernova feel more like a playful everyday gadget rather than just a piece of serious tech.
Hypernova runs on a customized version of Android and pairs with smartphones through the Meta View app. Out of the box, it should support the basics: calls, music and message notifications. Leaks suggest several apps will come preinstalled, including Camera, Gallery, Maps, WhatsApp, Messenger and Meta AI. A Qualcomm processor powers the whole setup, helping it run smoothly while keeping energy demands reasonable.
Meta is also trying to bring in outside developers. In August 2025, CNBC reported that the company invited third-party developers—especially in generative AI—to build experimental apps for Hypernova and the Ceres wristband. The Meta Connect 2025 agenda even highlights sessions on a new smart glasses SDK and toolkit. The push shows Meta’s interest in making Hypernova more than just a device; it wants a broader platform with apps that go beyond its own first-party software.
During development, Hypernova was rumored to cost as much as US$1,400. By pricing it around US$800, Meta signals that it wants adoption more than profit. The company is keeping production limited (around 150,000 units), showing it sees this as a market test rather than a mass rollout. Still, the sub-US$1,000 price tag makes advanced AR far more accessible than before.
Despite its promise, Hypernova may still face hurdles. The Ceres wristband can struggle if worn loosely, and some testers have reported issues based on which arm it’s worn on or even when wearing long sleeves. In short, getting EMG input right for everyone will be critical.
Privacy is another major concern. In past experiments, researchers hacked Ray-Ban Meta glasses to run facial recognition, instantly identifying strangers and pulling personal info. Meta has added guidelines, like a recording indicator light, but critics argue these measures are too easy to ignore. Moreover, data captured by smart glasses can feed into AI training, raising questions about consent and surveillance.
The Meta Hypernova smart glasses mark a turning point in wearable tech. They’re lighter and more stylish than bulky AR headsets, while offering real-world features like navigation, messaging and hands-free control. At under US$1,000, they aim to make AR glasses more than a luxury gadget—they’re a step toward everyday use.
Whether Hypernova succeeds will depend on how well it balances style, usability and privacy. But one thing is clear: Meta is betting that always-on, glanceable AR can move from science fiction to daily life.
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The Influencer Evolution: Recognizing the Power and Potential of Each Type.
Updated
September 16, 2025 7:22 PM
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A group of people filming a video for social media. PHOTO: UNSPLASH
In an era where social media reigns supreme, influencers have emerged as powerful players in the marketing game. They have the ability to sway opinions, drive trends, and create waves of engagement that brands can only dream of. But not all influencers are created equal; they come in various shapes and sizes, each with a unique approach to connecting with their audience. Under standing the different types of influencers can illuminate how they impact our daily lives and the choices we make. Let’s dive into the captivating world of influencers and explore the diverse categories that define them.
When you think of influencers, mega influencers are often the first that come to mind. These are the A-list celebrities, athletes, and global icons with millions of followers on platforms like Instagram, TikTok, and YouTube. Their immense reach allows brands to tap into vast audiences, making them highly sought after for endorsements.
Mega influencers have the power to generate instant buzz around a product or campaign. Their celebrity status lends credibility, and fans are often eager to emulate their lifestyles. However, this type of influencer can come with a hefty price tag, making them suitable for brands with substantial marketing budgets.
Just below the mega influencers are macro influencers, who typically boast between 100,000to 1 million followers. While they may not have the same level of fame as celebrities, macro influencers often command a loyal and engaged audience. They are usually experts in specific niches, such as fitness, beauty, travel, or technology.
Macro influencers combine reach with relevance. Their targeted expertise allows brands to connect with specific demographics, making them an ideal choice for campaigns aimed at niche markets. Their followers often view them as relatable and trustworthy, which can lead to higher engagement rates.
Micro influencers are the rising stars of the influencer world, typically having between 10,000 to 100,000 followers. What sets them apart is their authentic connection with their audience. They often have a more intimate relationship with their followers, leading to higher engagement and trust.
Brands are increasingly turning to micro influencers for their ability to create genuine conversations around products. The cost-effectiveness of partnering with micro influencers also allows brands to run multiple campaigns across different influencers, amplifying their reach while maintaining authenticity.
At the bottom of the influencer hierarchy are nano influencers, who have 1,000 to 10,000 followers. While their follower count may be modest, nano influencers often possess a highly engaged audience that views them as close friends, families or peers rather than celebrities.
Nano influencers are perfect for brands looking to create grassroots campaigns. Their genuine enthusiasm and relatability can lead to strong word-of-mouth marketing. Engaging with nano influencers often comes at a lower cost, making them an attractive option for small businesses and startups.
Brand ambassadors are influencers who have a long-term relationship with a brand, often representing them across multiple campaigns. They can fall into any of the previous categories but are distinguished by their commitment to the brand and its values.
By cultivating brand ambassadors, companies can create consistent messaging and foster loyalty among customers. These influencers often resonate with audiences more deeply, as they embody the brand’s identity and promote its products authentically over time.
The world of influencers is as diverse as it is dynamic, with each type offering unique advantages for brands looking to connect with consumers. From the glitzy allure of mega influencers to the genuine relatability of nano influencers, understanding these categories can help brands make informed choices in their marketing strategies. As the digital landscape continues to evolve, the role of influencers will only grow, shaping trends and driving engagement in ways we are just beginning to comprehend. By leveraging the right type of influencer, brands can effectively navigate this vibrant ecosystem, ensuring their message resonates with the audiences that matter most.